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About Us

 Our story began 20 years ago with a vision to make quality toiletries accessible to everyone. Today, we have evolved into a trusted brand with a loyal customer base spanning across two core divisions – toiletries and American groceries.

Our humble beginnings in the toiletries industry have laid the foundation for our commitment to excellence. As a family-owned business, we’ve always been passionate about offering our customers a range of products that cater to their daily needs. Over the years, we’ve been fortunate to expand our offerings and reach out to a wider audience.

Recognizing the growing demand for American groceries, we decided to diversify our product range and provide the masses with easy access to their favorite brands from across the pond. Today, our selection of groceries encompasses an array of classic American products, from snacks to pantry staples, ensuring that there’s something for everyone.

Our dual focus on toiletries and groceries allows us to cater to a wide range of customer needs, while maintaining the quality and value that has been the hallmark of our brand for the past two decades. We pride ourselves on delivering exceptional products at competitive prices, with a service that consistently exceeds expectations.

At HEG, we believe in creating meaningful relationships with our customers. As we continue to grow and evolve, our commitment to your satisfaction remains unwavering. It is this dedication that drives us to continuously innovate and expand our offerings, ensuring that we remain your go-to destination for all your toiletries and American grocery needs.

 

Mission
To make Hills Extra the preferred shopping destination for our customers

 

VisionVision
To serve our customers better in their everyday life


– Integrity
– Team work
– Accountability
– Fairness

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